Cowboy raises $80m to further accelerate the adoption of cycling, through product design excellence, on-demand service and a digital riding coach.
As Cowboy builds upon its incredible momentum gained last year becoming the most-loved electric bike brand in the world, it aims to build the complete ecosystem for urban cycling. The fundraise will enable Cowboy to bring core technologies in house, design products and services for an expanding audience, and continue to build a community around fitness through its increasing app usage. Brussels, 27th January 2022 — Electric bike designer Cowboy today announces an $80 million Series C financing milestone. The round is led by Exor, HCVC and Siam Capital, with investments from Tiger Global, Index Ventures, Eothen, Isomer Opportunities Fund, Future Positive Capital and Triple Point Capital.